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When will tobacco marketing stop ? 何日才可銷無煙 ?

(added on 2010/05/31)

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31 May is World No Tobacco Day. Imposing tobacco excise tax and bans on tobacco marketing are effective control strategies for reducing tobacco demand. The map shows the distribution of tobacco tax rate (expressed as a percentage of tobacco retail price) by country in 2008. The cigarettes symbols indicate countries not imposing any restrictions on tobacco marketing in the same year.

As depicted by graduated colours, European countries are imposing a higher excise tax on tobacco than most African countries. Besides, 50 countries, 40 of which located in Africa and America, have not introduced any restriction on tobacco marketing in spite of the growing attention on the need for control of tobacco advertisements.

每年五月三十一是世界無煙日（又稱世界不吸煙日）。徵收煙草稅及禁止各類煙草營銷都是減少煙草需求的有效控制措施。地圖顯示二零零八年全球各國煙草稅率(以佔零售價的百分比來表示)分佈及實施煙草營銷禁令的情況，以香煙圖案顯示對煙草營銷沒有任何管制的國家。

依圖中顏色所示，歐洲各國比非洲大部分國家徵收較高的煙草稅。另外，縱然煙草廣告的監管愈來愈受關注，全球還有五十個國家沒有實施任何措施去規管煙草廣告或宣傳，當中四十國來自美洲及非洲地區。

Tobacco Marketing 煙草營銷

Tobacco is marketed both directly and indirectly. Direct marketing strategies include all forms of advertisement on TV, radio, magazine, billboard and the internet. Indirect marketing strategies refer to price discount, free distribution and sponsorship offered by tobacco companies. Complete ban on all marketing and promotional strategies is essential to protect vulnerable communities like young people and women from smoking. Protecting women from tobacco marketing is the theme of World No Tobacco Day 2010.

為了促銷煙草產品，煙草商直接及間接地進行各式各樣的宣傳。直接營銷是指通過電視、電台廣播、報章雜誌、戶外廣告牌、互聯網等各種形式的廣告推銷煙草；而價格折扣、派發免費煙草產品及活動贊助則是間接的營銷手段。全面禁止所有類型的營銷及促銷活動是必須的，從而保護年輕人及婦女，免受煙草商的引誘而吸煙。二零一零年世界無煙日（世界不吸煙日）的主題正是關注煙草商向女性促銷煙草。

Tobacco smoking 吸煙

Tobacco products are made partly or entirely from tobacco leaf as raw material. It can be smoked, sucked, chewed or snuffed. Tobacco is addictive due to its psychoactive ingredient, nicotine.
Tobacco smoking is a known risk factor for many chronic diseases, such as heart disease, stroke, cancer, chronic respiratory diseases and diabetes, which are the leading causes of mortality in the world. It is estimated that tobacco usage kills one person in every six seconds, and accounts for one in 10 adult deaths worldwide.
Exposure to second-hand smoking is just as harmful. According to the International Labour Organisation, 200 000 workers die every year due to exposure to second-hand tobacco smoking at work.
Tackling tobacco-induced health issues remains one of the major challenges in public health globally.
煙草制成品是用煙草作為原料的消費品。可以抽吸、咀嚼或鼻吸。由於煙草含有尼古丁，有刺激神經作用，能使吸食者上癮。
吸煙是多種主要引致死亡的慢性病如心臟病、中風、癌症、慢性呼吸道疾病及糖尿病的風險因素。據估計，煙草每六秒就引致一個人死亡，亦佔全球的成人死亡率約一成。
吸二手煙同樣有害。根據國際勞工組織指出，全世界每年有二十萬人因工作環境長期暴露於二手煙中導致死亡。
對付吸煙所帶來的健康問題仍然是全球公共衛生的一項主要挑戰。

Related maps 相關地圖

Other resources 其他資訊

Organisations 有關機構

Health promotion, Tobacco Control Office, Department of Health, HKSAR
Smoking, Centre for Health Protection, Department of Health, HKSAR

Further information 詳細資料

Smoking & Tobacco Use, CDC
Tobacco, WHO